Customized furniture vs. mass production: which is more profitable?

Many, seeing a cabinet, wall or table in the store, think: “I need exactly the same, only a little lower/wider/different color, I will order in production — it will be cheaper!”. But after receiving the cost calculation, the question arises: Why is individual furniture more expensive than serial counterparts, if even less material is used in them?
Why is custom-made furniture more expensive than serial?
✅ Development of the project
Serial furniture is created according to standard patterns, which allows you to scale production. Custom-made furniture involves the development of unique drawings, calculation of loads and selection of individual solutions, which increases design costs.
✅ Purchase of materials and accessories
Serial furniture is produced in large batches, which reduces the cost of materials. In individual production, the choice of materials is carried out for a specific design, and exclusive materials and imported accessories can significantly increase the total cost of the product.
✅ Assembly and fit
When buying furniture in a store, the customer often pays extra for assembly and transportation. Instead, in individual production, all elements are pre-assembled at the production site for an ideal fit and ease of subsequent installation. This prevents errors and subsequent corrections that can cost even more.
When is custom-made furniture a better option?
There are cases when serial furniture ends up being more expensive than individual furniture. For example, if in the store you could not find a product of the right size, or you have to pay for unnecessary items that are not needed. Also, the store mark-up includes rental costs, exhibition samples and logistics, which also affects the final cost.
We offer a reasonable balance!
We offer the best solution — custom-made furniture at an affordable price. Thanks to our own production, we quickly and efficiently produce furniture that fits perfectly into your interior. You get not only a unique design, but also the best quality of materials, functionality and durability in every detail.